WEST POINT, MS October 2003 - Mossy Oak® Brand Camo, the industry leader in camouflage design and BioLogic, wildlife habitat enhancing products, proudly announced its new pro-staff affiliation with Brenda Valentine, known industry-wide as the "first lady of hunting." Valentine is an award winning author, photographer, lecturer, television and video personality, but above all she is an accomplished hunter with a genuine love for nature. She is relentless in her mission of introducing and promoting hunting in an ethical manner to women, children and non-hunters alike. Valentine enthusiastically relays the wonders of nature, the laws of conservation and the rewards of hunting to all her varied audiences.

"Obviously we're excited to have a hunting ambassador of such a high quality as Brenda join our elite pro-staff, and we enthusiastically welcome her to the Mossy Oak family," said Darrell Daigre, vice president of Mossy Oak. "Her passion for conservation and stewardship of the outdoors, her professional hunting accomplishments, and her dedication to educating those who are interested in the outdoor lifestyle makes Brenda a natural fit with our mission of continually introducing more people to the outdoors and all it has to offer," added Daigre.

Currently, Valentine serves on the Board of Directors of the National Bowhunter Education Foundation as well as the juvenile mentoring program, "A Sporting Chance." She is also a National Spokesperson for the NWTF's, Women In The Outdoors program.

Valentine is the only woman to date to receive the Knight Rifle, "Master Hunter" award and is a seven-year member of Bass Pro Shops' RedHead Professional Hunting Team along with co-hosting the award winning, "Outdoor World" television program.

"The Mossy Oak family is made up of hard hunting, down to earth folks and I feel privileged to now be a member of that family," said Valentine. "As an ambassador for hunting and the outdoors, I hope to set an example in all that I do to help influence the next generation to continue this lifestyle. I use my television and radio programs, Internet web site, personal seminars, and various other publications to increase my visibility for successfully spreading the message about our hunting heritage. I wear Mossy Oak Camo to decrease my visibility in the field for more successful hunting experiences," added Valentine.

For more information about Brenda Valentine go online and visit www.brendavalentine.com.

Haas Outdoors, Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak Brand Camo, (www.mossyoak.com). Mossy Oak Brand Camo specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors, Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors, Inc. markets its services and products under widely recognized brands, including: Mossy Oak Brand Camo, Trebark, BioLogic, Mossy Oak Productions, and Mossy Oak Properties.